Friday, August 10, 2007

There are no secrets...



"of course I can keep a secret. It's the people I share it with that can't keep their big mouths shut"

Doing research for articles to write I keep coming across sites with titles like...
"the secret to success"
"the secret of happiness"
"10 secrets to finding love"
and on and on....

Now obviously this makes for a headline that attracts attention, however are they really secrets?

Personally I don't think so because nothing remains a secret for more than a few moments. We are by design blabber-mouths. We can't wait to share good news and especially bad news. It's built into our DNA.

Even the book and the movie THE SECRET is and was no secret in what the message was about. Much of the premise (the law of attraction) has been written about for hundreds of years. Millions of books had been sold on the topic before The Secret was released. It was in reality, extremely creative marketing and not any kind of secret!

Here is a quote from James Allen who was born in 1864 in England...

"dream lofty dreams; so shall you become. Your vision is the promise of what you shall one day become. Your ideal is the prophecy of what you shall at last reveil"

or how about this one, also from James Allen...

"our life is what our thoughts make it. A man (or a woman) will find that as he alters his thoughts towards things and other people, things and other people will alter towards him"

So there you have it, the premise of the best selling book and movie is hundreds of years old and the thoughts of James Allen, Lau-tzu, Buddha, Jesus, Aristotle, Confusious and many great thinkers have been copied, borrowed and swiped for centuries. NO secrets....just good marketing!

And if you are thinking of sharing a secret with a friend, consider this proverb...

"tell your friend a lie. If he or she keeps it secret, then tell them the truth"

Eduardo

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